BALMAIN X ADIDAS BRAND EXTENSION

Black background with white text that reads "BALMAIN X adidas" in the center.

Extension Concept:

To bring together Balmain’s high-fashion and Adidas’ athletic street credibility in a one-of-a-kind collection that includes sneakers, bags, and apparel.

Balmain x Adidas is a product line that features the classic casual Adidas Campus sneaker, Adidas style tracksuits and exclusive Travel bags from Balmain. Each item takes on the appeal of both athletic streetwear and crafted lavishness in achieving each brand’s personality. All product’s will be available for both women and men and in a range of sizes.

Product Mockups

Fashion style board for Air Balmain Fall RTW 2021 Look 57 featuring a pastel pink oversized coat and matching pants, with a pair of purple and yellow patterned sneakers, and color palette including shades of lavender, yellow, red, white, and beige.
Fashion illustration featuring a female model in an olive green trench coat and carrying a black round handbag, with a close-up of a pair of designer sneakers with a brown geometric pattern, white soles, and navy blue stripes, along with a color palette and code references for a fall clothing collection.
Design board for Air Balmain Fall RTW 2021: LOOK 56, featuring a female model in pastel blue fashion outfit, and close-up of blue and white patterned sneaker with red accents, alongside color swatches and color codes.
Advertisement for Balmain x Adidas Aviator Tote bag, priced at $15,000 USD, featuring a plane-shaped tote bag with a geometric pattern, with text stating only 50 bags will be produced and one will be displayed at a pop-up event.
An advertisement for the Balmain x Adidas Climacool Tracksuit, priced at $370 USD, in blue color. The ad features a woman wearing a light blue tracksuit with red stripe details on the sleeves and pants, standing against a simple background.

Campaign and Launch Mockups

Announcement poster for Balmain and Adidas collaboration, featuring teaser images of a red patterned bag and a model in a light blue Adidas tracksuit, with text about campaign launch timing, brand ambassador packages, and promotional strategies, as well as a billboard mockup with Balmain x Adidas branding.
Billboard advertisement of five colorful sneakers with patterned designs, featuring brands Balmain, Adidas, and Fendi, displayed outdoors at a bus stop with buildings and a bicycle in the background.
A promotional flyer for the launch event of the Balmain X Adidas collection. The flyer includes a photo of an elegant, ornate interior with a dining table set, and images of various Adidas sneakers and apparel. The text details the collection launch date on March 7, 2025, and explains that customers who purchase any items from the collection will receive an exclusive Balmain X Adidas postcard, which will be displayed at the boutique entrance.

Collaborator: Shelly Cavana