BALMAIN X ADIDAS BRAND EXTENSION
Extension Concept:
To bring together Balmain’s high-fashion and Adidas’ athletic street credibility in a one-of-a-kind collection that includes sneakers, bags, and apparel.
Spring 2024
Balmain x Adidas is a product line that features the classic casual Adidas Campus sneaker, Adidas style tracksuits and exclusive Travel bags from Balmain. Each item takes on the appeal of both athletic streetwear and crafted lavishness in achieving each brand’s personality. All product’s will be available for both women and men and in a range of sizes.
Product Mockups
Campaign and Launch Mockups
Collaborator: Shelly Cavana