Coach Mock Campaign
Campaign Concept:
“Reclaim Your Coach” captures Coach’s timeless essence. In this campaign, the aesthetic of Coach in the early 2000s will is merged with Coach’s new brand aesthetic. As Coach draws away from being the typical “mom bag” to becoming the fashion-foward, Gen Z brand, Coach still adheres to their roots by staying loyal to original Coach bag designs.
Every mom remembers their first Coach bag and still uses it to this day. In this campaign, middle-aged women will be able to see their younger selves with the old or revamped Coach bag. Hence “reclaming” their bag along with their new found confidence and style. Coach’s newer demographic Gen Z, they will see young people expressing themselves and claiming their confidence.
FLAT ADVERTISEMENTS AND MOCKUPS
From researching and understanding Coach’s brand identity and history, I conceptualized a campaign that is meaningful and relatable to their consumer today.
I built a team of models, a photographer, a stylist, and behind-the-scenes videographer to execute my shot list. I also aligned the production schedule, scouted locations, and created a storyboard to clearly express my creative vision to my team.
In post-production, I lead the creative vision for the final edits, the flats, and mockups.
