Coachtopia X Nintendo Case Study

2026 Fashion Scholarship Fund Case Study: Merchandising

Objective: In Fall of 2025, I began a Case Study for the Fashion Scholarship Fund with my Fashion Marketing and Management: “Retail Buying Simulation” class. The objective was to curate a collaborative assortment between a fashion brand and non-fashion brand demonstrating products and distribution opportunities. I selected Coachtopia as my focus. Through analysis of target consumer, brand values, and opportunities, I selected Nintendo as my collaborater.

Merchandising Proposal: Coachtopia x Nintendo is the world of fashion and gaming coming together to tell stories and create a new realm of self-expression with sustainability at its heart. This will be a collection of redesigned purses, charms, and a newly designed Nintendo Switch case. Both brands value individuality and expression, allowing this collaboration to thrive in the hands of not only Gen Z and Gen Alpha, but Millennials who grew up with the two household names.