SCAD x BeautyMatter

SCADpro x BeautyMatter

Objective: BeautyMatter, the digital media and intelligence platform that covers the global beauty and wellness industry, partnered with SCAD to create a report on “The Future of Experiential Retail.”

Me and 27 other SCAD students traveled to Shanghai and Singapore for three weeks in December 2025 to study how Gen Z engages with physical retail across two influential markets that are shaping the future of retail across the world.

We conducted hands-on research and observation across flagship stores, malls, airports, concept spaces, and neighborhood shopping districts. We also met directly with brands, agencies, industry leaders, and conversed with local consumers.

My role: After conducting in-field research alongside the other students, we gathered insights in smaller groups to create our report. I contributed to the editorial writing and trend research for the white paper specifically on the topics of ‘Co-creation’ and ‘The Service Journey’. I was selected to present the final product to VIP guests.